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Looking To The Future
Posted in Our Growers, Rainforest Alliance.
So the first Rainforest Alliance week may be at an end, but the hard work and the partnerships it has celebrated carry on. With that in mind, we wanted to share our plans for the future with you. Working with the Rainforest Alliance is about more than putting a frog on your box - it's carries with it a promise, a commitment to achieving full certification.
In the coming months, over 50% of the teas that go into our Yorkshire Tea and Yorkshire Tea for Hard Water tea bags will come from Rainforest Alliance certified tea estates and gardens. You'll see this change on our packs early next year.
Our luxury blend Yorkshire Gold will soon be at the 30% mark, thanks to a great deal of work with our suppliers for this blend, who make up some of the best tea producers in the world.
We're committed to maintaining the relationships we've built up over the years with our key producers so we're working together, gradually increasing those percentages. By 2014, 100% of the tea in our tea bags will come from Rainforest Alliance certified tea estates and gardens.
Thanks to all our loyal customers for your continued support - and look out for more news on our progress!